Brand Manager, Macleans jobs vacancy at GlaxoSmithKline Nigeria 2012

GlaxoSmithKline is recruiting to fill the below position:

Job Title: Brand Manager, Macleans

Location – Town / City: Ilupeju
Reporting To (Job Title): Marketing Director

Job Purpose/Scope  

Responsible for the initiation, planning, implementation, control and co-ordination of the volume driving and market share-gaining activities designed to sustain the assigned Brand as a veritable asset delivering outstanding value and enhancing profitability of the brand in line with Company’s overall profit and portfolio objectives

Key Responsibilities

  • Conceptualize and develop strategic brand equity building effort priorities and annual brand plans
  • Follow through implementation of the brand plans to ensure attainment of business objectives
  • Work with sales management team to ensure realization of sales, distribution and profit objectives of the category
  • Identify the brand market research needs; to generate a bank of consumer and customer insight for brand activities.
  • Manage advertising agency to ensure strategic, efficient and effective media is bought
  • Charts plan on how to ensure that brands are ahead of the competition
  • With the sales team, come up with exciting and compelling sales promotions and activations that help in entrenching our brands and drive business objectives.
  • Work with GMS management team to ensure timely implementation of new products
  • Manage demand forecast for the brand
  • Co-ordinate and champion all media and media monitoring activities for the brand
  • Ensure strategic, efficient and effective management of brand A & P to achieve annual objectives

Qualifications, Experience  
Applicants must possess a good first degree in Health Sciences / commerce. S/he must have a 3-5 years experience managing brands preferably from an FMCG company.


  • Sound communication skills
  • Persuasive and negotiation skills
  • Organisational skills
  • Good analytical skills
  • Good Project Management Skills
  • General computer literacy, with skills in Microsoft Office especially Excel

Application Closing Date:
29th November, 2012

Method of Application
Interested and qualified candidates should:
Click here to apply online

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